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	<title>Get paid to write a book</title>
	<link>http://getpaidtowritebook.com</link>
	<description>How to get paid in writing a book</description>
	<pubDate>Sun, 31 Jan 2010 09:19:54 +0000</pubDate>
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		<title>Exercise Four: Create the ad from the brief and headlines you wrote</title>
		<link>http://getpaidtowritebook.com/2007/12/17/exercise-four-create-the-ad-from-the-brief-and-headlines-you-wrote/</link>
		<comments>http://getpaidtowritebook.com/2007/12/17/exercise-four-create-the-ad-from-the-brief-and-headlines-you-wrote/#comments</comments>
		<pubDate>Mon, 17 Dec 2007 11:06:45 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[Write book]]></category>

		<guid isPermaLink="false">http://getpaidtowritebook.com/2007/12/17/exercise-four-create-the-ad-from-the-brief-and-headlines-you-wrote/</guid>
		<description><![CDATA[Create the ad from the brief. Tell me what graphic you&#8217;d use, the headline, and the body copy.

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cheap [...]]]></description>
		<wfw:commentRss>http://getpaidtowritebook.com/2007/12/17/exercise-four-create-the-ad-from-the-brief-and-headlines-you-wrote/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Exercise Three: Write ad headlines from the brief you created</title>
		<link>http://getpaidtowritebook.com/2007/12/17/exercise-three-write-ad-headlines-from-the-brief-you-created/</link>
		<comments>http://getpaidtowritebook.com/2007/12/17/exercise-three-write-ad-headlines-from-the-brief-you-created/#comments</comments>
		<pubDate>Mon, 17 Dec 2007 11:06:14 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[Write book]]></category>

		<guid isPermaLink="false">http://getpaidtowritebook.com/2007/12/17/exercise-three-write-ad-headlines-from-the-brief-you-created/</guid>
		<description><![CDATA[In Exercise One, you wrote a brief. Now write 30 headlines you could use for the ad which you&#8217;ll write from the brief. Remember, this is a quarter page ad for the Yellow Pages. Read the Yellow Pages, and check out some of the ads before you start. 
(When you&#8217;re writing copy for clients, it&#8217;s [...]]]></description>
		<wfw:commentRss>http://getpaidtowritebook.com/2007/12/17/exercise-three-write-ad-headlines-from-the-brief-you-created/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Exercise Two: Getting (conversational) words on paper: Tell me about your favorite pen</title>
		<link>http://getpaidtowritebook.com/2007/12/17/exercise-two-getting-conversational-words-on-paper-tell-me-about-your-favorite-pen/</link>
		<comments>http://getpaidtowritebook.com/2007/12/17/exercise-two-getting-conversational-words-on-paper-tell-me-about-your-favorite-pen/#comments</comments>
		<pubDate>Mon, 17 Dec 2007 11:05:53 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[Write book]]></category>

		<guid isPermaLink="false">http://getpaidtowritebook.com/2007/12/17/exercise-two-getting-conversational-words-on-paper-tell-me-about-your-favorite-pen/</guid>
		<description><![CDATA[
A pen manufacturer has hired you to write copy for a newspaper display ad. Pick your favorite pen, and do some research on pens. Next, in 150 words, tell me about the pen. Start with &#8220;Angela, let me tell you about this pen…&#8221; Remember, that you&#8217;re talking, not writing. Write as you&#8217;d speak. Also remember [...]]]></description>
		<wfw:commentRss>http://getpaidtowritebook.com/2007/12/17/exercise-two-getting-conversational-words-on-paper-tell-me-about-your-favorite-pen/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Day One Exercises</title>
		<link>http://getpaidtowritebook.com/2007/12/17/day-one-exercises/</link>
		<comments>http://getpaidtowritebook.com/2007/12/17/day-one-exercises/#comments</comments>
		<pubDate>Mon, 17 Dec 2007 11:05:02 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[Write book]]></category>

		<guid isPermaLink="false">http://getpaidtowritebook.com/2007/12/17/day-one-exercises/</guid>
		<description><![CDATA[

Exercise One: Write a brief
In this exercise, you&#8217;ll put yourself in the client&#8217;s shoes. You&#8217;re a furniture manufacturer. Your business is expanding. You&#8217;re inserting a quarter page display ad in your local Yellow Pages. You pick up the phone and call a local copywriter. (You know her because she called you and left her contact [...]]]></description>
		<wfw:commentRss>http://getpaidtowritebook.com/2007/12/17/day-one-exercises/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Tip Five: Read it out loud</title>
		<link>http://getpaidtowritebook.com/2007/12/16/tip-five-read-it-out-loud/</link>
		<comments>http://getpaidtowritebook.com/2007/12/16/tip-five-read-it-out-loud/#comments</comments>
		<pubDate>Sun, 16 Dec 2007 05:08:12 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[Write book]]></category>

		<guid isPermaLink="false">http://getpaidtowritebook.com/2007/12/16/tip-five-read-it-out-loud/</guid>
		<description><![CDATA[You&#8217;ve finished the final draft of your ad. Before you show it to anyone else, read it aloud. 
You&#8217;ll pick up redundancies, awkward sentence construction and other nasties when you read the copy aloud.

]]></description>
		<wfw:commentRss>http://getpaidtowritebook.com/2007/12/16/tip-five-read-it-out-loud/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Tip Four: Don’t forget the response!</title>
		<link>http://getpaidtowritebook.com/2007/12/16/tip-four-don%e2%80%99t-forget-the-response/</link>
		<comments>http://getpaidtowritebook.com/2007/12/16/tip-four-don%e2%80%99t-forget-the-response/#comments</comments>
		<pubDate>Sun, 16 Dec 2007 05:07:42 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[Write book]]></category>

		<guid isPermaLink="false">http://getpaidtowritebook.com/2007/12/16/tip-four-don%e2%80%99t-forget-the-response/</guid>
		<description><![CDATA[I&#8217;ve lost count of the number of ads I&#8217;ve seen everywhere from the Yellow Pages to full display ads costing thousands in magazines, where the copywriter and everyone else forgot the response.
You must tell the reader what you want him to do. You must ask for the sale. Ask the reader to do something: call [...]]]></description>
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		</item>
		<item>
		<title>Tip Three: Write the features first, then work out what the benefits are</title>
		<link>http://getpaidtowritebook.com/2007/12/16/tip-three-write-the-features-first-then-work-out-what-the-benefits-are/</link>
		<comments>http://getpaidtowritebook.com/2007/12/16/tip-three-write-the-features-first-then-work-out-what-the-benefits-are/#comments</comments>
		<pubDate>Sun, 16 Dec 2007 05:07:18 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[Write book]]></category>

		<guid isPermaLink="false">http://getpaidtowritebook.com/2007/12/16/tip-three-write-the-features-first-then-work-out-what-the-benefits-are/</guid>
		<description><![CDATA[Nobody buys a product (or a service) for its own sake. They buy because it benefits them in some way. The benefits are what you&#8217;re selling.

You&#8217;re not selling a German Shepherd puppy, you&#8217;re selling an      intelligent, loyal companion and family protector.
You&#8217;re not selling a car, you&#8217;re selling travelling comfort,  [...]]]></description>
		<wfw:commentRss>http://getpaidtowritebook.com/2007/12/16/tip-three-write-the-features-first-then-work-out-what-the-benefits-are/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Tip Two: Write an attention-grabbing headline</title>
		<link>http://getpaidtowritebook.com/2007/12/14/tip-two-write-an-attention-grabbing-headline/</link>
		<comments>http://getpaidtowritebook.com/2007/12/14/tip-two-write-an-attention-grabbing-headline/#comments</comments>
		<pubDate>Fri, 14 Dec 2007 11:56:39 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[Write book]]></category>

		<guid isPermaLink="false">http://getpaidtowritebook.com/2007/12/14/tip-two-write-an-attention-grabbing-headline/</guid>
		<description><![CDATA[Your headline is vital. No one is looking for your ad. You&#8217;ve got to wave and yell at them to get their attention. If you don’t get their attention, no sale.
Write a trial headline to get yourself started. This probably won’t be the headline you&#8217;ll use. However, with a trial headline, you&#8217;ve got a corral [...]]]></description>
		<wfw:commentRss>http://getpaidtowritebook.com/2007/12/14/tip-two-write-an-attention-grabbing-headline/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Tip One: who&#8217;s the reader? (Or viewer, or listener if you&#8217;re writing for broadcast.)</title>
		<link>http://getpaidtowritebook.com/2007/12/14/tip-one-whos-the-reader-or-viewer-or-listener-if-youre-writing-for-broadcast/</link>
		<comments>http://getpaidtowritebook.com/2007/12/14/tip-one-whos-the-reader-or-viewer-or-listener-if-youre-writing-for-broadcast/#comments</comments>
		<pubDate>Fri, 14 Dec 2007 11:55:55 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[Write book]]></category>

		<guid isPermaLink="false">http://getpaidtowritebook.com/2007/12/14/tip-one-whos-the-reader-or-viewer-or-listener-if-youre-writing-for-broadcast/</guid>
		<description><![CDATA[Although you&#8217;re writing for a crowd, it&#8217;s easiest to write if you imagine you&#8217;re talking to one particular person. 
You can even start writing your first draft with a salutation, as if you were writing a letter: Start with &#8220;Dear Elli&#8221;, and keep writing.
Who is this person? Is she old, young, married? Where does she [...]]]></description>
		<wfw:commentRss>http://getpaidtowritebook.com/2007/12/14/tip-one-whos-the-reader-or-viewer-or-listener-if-youre-writing-for-broadcast/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Copywriter&#8217;s How –To: Five Easy Tips To Write A Perfect, Selling Ad</title>
		<link>http://getpaidtowritebook.com/2007/12/14/copywriters-how-%e2%80%93to-five-easy-tips-to-write-a-perfect-selling-ad/</link>
		<comments>http://getpaidtowritebook.com/2007/12/14/copywriters-how-%e2%80%93to-five-easy-tips-to-write-a-perfect-selling-ad/#comments</comments>
		<pubDate>Fri, 14 Dec 2007 11:54:42 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[Write book]]></category>

		<guid isPermaLink="false">http://getpaidtowritebook.com/2007/12/14/copywriters-how-%e2%80%93to-five-easy-tips-to-write-a-perfect-selling-ad/</guid>
		<description><![CDATA[Each chapter contains Copywriter&#8217;s How-Tos, copywriting reference articles.
 
A perfect, selling ad? I lied. There&#8217;s no such animal as the perfect, works-every-time, selling ad. But I got you to read this far, didn’t I? That was the title&#8217;s purpose &#8212; see Tip Two: Write an attention-grabbing headline.
I didn&#8217;t lie about these tips, though. They&#8217;re easy [...]]]></description>
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