Exercise Three: Write ad headlines from the brief you created
Posted on December 17th, 2007 by admin
In Exercise One, you wrote a brief. Now write 30 headlines you could use for the ad which you’ll write from the brief. Remember, this is a quarter page ad for the Yellow Pages. Read the Yellow Pages, and check out some of the ads before you start.
(When you’re writing copy for clients, it’s good practice to write at least 20 to 50 headlines (some master copywriters write 150 headlines), before they set to work on the ad itself.)
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