Get paid to write a book

Nobody buys a product (or a service) for its own sake. They buy because it benefits them in some way. The benefits are what you’re selling.

• You’re not selling a German Shepherd puppy, you’re selling an intelligent, loyal companion and family protector.
• You’re not selling a car, you’re selling travelling comfort, prestige, and a sure-fire babe-magnet.
• You’re not selling a book, you’re selling the adventure of a lifetime, love, romance, and sex.

To get a handle on this, take a sheet of paper and briefly list the features of your product or service on the left.

Then beside the feature, write the corresponding benefit that each feature provides.

Remember — use the benefits in your ad.

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