Tip One: who’s the reader? (Or viewer, or listener if you’re writing for broadcast.)
Posted on December 14th, 2007 by admin
Although you’re writing for a crowd, it’s easiest to write if you imagine you’re talking to one particular person.
You can even start writing your first draft with a salutation, as if you were writing a letter: Start with “Dear Elli”, and keep writing.
Who is this person? Is she old, young, married? Where does she live? What’s her life like? What does she want most? What’s she scared of? Why would she be interested in your product? What difference would it make in her life?
Professional copywriters spend a lot of time in this phase of the writing process. You can’t motivate someone if you don’t know who they are.
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