Get paid to write a book

The more copy you write for clients each day, the more money you make. Therefore, you need a method to get copy written fast, without dithering and wasting time wondering what to do next. The following method works. I recommend that you use it on every job. More play than work, it’s fun and stress-free. Try it.

Step One: Research

After you’ve been briefed by the client, your first step is research. Even if you’re sure that you have all the information you need, doing a bit of hunting and gathering for more information lets your subconscious mind brood on the task before you start writing.

My aim when I research is always to get what I call “the Click”. The Click is part concept, part inspiration, part structure, and part my subconscious mind waving at me and yelling: “Yoohoo! We’re ready, you can get started.”

Your research period may be only a few minutes. When I was asked to do a fast rewrite job on five 30-second radio spots for a jewellery store, out of the two hours I had, I spent half an hour on research. Although I’d worked for the client previously, and knew what he was selling, I wanted to get a new angle, a unique fact – something different that I could base the copy around. I found it. I learned that gold is eternal: it’s older than our solar system. That nugget of info inspired me, and let me breeze through writing the five spots.

Unless I’d been prepared to “waste” time on the research, I would have had a much harder time writing the copy, and the copy wouldn’t have had any creative sparkle.

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