Second must-do: market your copywriting services
There’s a huge market for copywriting services. Every business uses copy. You may need to educate smaller businesses on what you can do for them, but the market is there. If you’ve tried to sell other kinds of writing, like novels or magazine articles, the openness of the copywriting market will come as a huge relief. It’s not hard to find copywriting work.
However, you do need to market. As a group, we writers are not the world’s hustlers. We’re not pushy or extroverted. We’d rather write than sell our services by telemarketing or by appearing unannounced in a prospect’s office.
Take heart. If you’re by nature shy, you can make initial contact with clients via postal mail or e-mail, or by some other gentle, but resourceful method of self-promotion. You don’t have to change your personality to find effective and fun ways to promote your services.
That’s all it takes to make money freelance copywriting. Know that copy is everywhere and that it’s all a market, get your client’s message across, and market yourself.
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