Get paid to write a book

When you’re writing copy, you’re writing it for someone else, to do a specific job. That job may be to get someone to buy something, or to do something. In the case of a news release, you may be trying disseminate information or to change someone’s opinion. Whatever you’re writing, the message is the client’s, and your job as copywriter is to make that message crystal clear.

If the copy fails — and you won’t need to look far to find poor copy — it’s because the copywriter failed to deliver the message. When I catch myself thinking about a print ad or a TV commercial: “Woeful writing”! I ask myself: “Did I get the message?” If the answer is “I have no idea what they’re selling and I could care less”, it’s bad copy. On the other hand, if my answer is: “I hate everything about it, but I know what they’re selling and what they want me to do”, it’s good copy.

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