Day Seven: Copywriting for performance

In Day Seven, the reader discovers performance copywriting: writing for radio and television, and writing speeches and presentations, as well as writing for video and multimedia (CD-ROMs). Performance copywriting is a huge field.

Includes:

  • Conversational style. The importance of developing a natural, jargon-free, conversational style when writing for performance.
  • Video scripts, speeches and sales presentations.
  • Copywriting for radio and TV.
  • Copywriting how-to: writing radio spots; working with multimedia companies.
  • Day Seven Exercises.

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