Day Seven: Copywriting for performance
Posted on November 25th, 2007 by admin
In Day Seven, the reader discovers performance copywriting: writing for radio and television, and writing speeches and presentations, as well as writing for video and multimedia (CD-ROMs). Performance copywriting is a huge field.
Includes:
- Conversational style. The importance of developing a natural, jargon-free, conversational style when writing for performance.
- Video scripts, speeches and sales presentations.
- Copywriting for radio and TV.
- Copywriting how-to: writing radio spots; working with multimedia companies.
- Day Seven Exercises.
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