Day Five: Specialist Copywriting
Posted on November 25th, 2007 by admin
In Day Five, the reader considers her past experience, and her interests, and considers building a copywriting specialty. The reader also learns to build her copywriting practice one client at a time, and how to use each client’s circle of contacts to build her own contact base.
Includes:
- Copywriting specialization — yes or no?
- Build a specialty in three easy steps.
- Networking and partnering with others. Copywriters who work completely alone limit themselves to small projects — and a smaller income. The reader learns to become comfortable sub-contracting work like graphic design, and also how to work as a sub-contractor for others.
- Difficult clients. The reader learns to rely on her copywriting services agreement.
- Day five copywriting techniques. Add punch to copy. Find copywriting jobs online. Create a mini-proposal.
- Day Four Exercises.
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